President Claudia Sheinbaum invited Merlín, a viral duck dressed in Mexican national football team colors, to appear at her daily "La Mañanera" press conference [1].
The appearance marks a rare intersection of internet meme culture and official government communication during the 2026 FIFA World Cup. By welcoming the animal, the administration leverages a lighthearted public phenomenon to engage with citizens during a high-profile sporting event.
Merlín is a two-year-old duck [2] who gained international attention after appearing in the colors of Mexico's national team during the opening of the tournament. The bird quickly transitioned from a local curiosity to an unofficial mascot for the event, capturing the public imagination across social media platforms [3].
On Monday, June 22, 2026, officials said the president would welcome Merlín and his family to the Mexico City press briefings [1]. The invitation follows the bird's rise as a symbol of national pride and sporting enthusiasm during the competition [3].
Government officials said the decision to invite the duck was based on the animal's ability to capture the imagination of the public. The administration intended to acknowledge the viral phenomenon, and show support for the duck's family [4].
Merlín has become a fixture of the tournament's cultural landscape in Mexico City. The duck's presence at the presidential briefing reflects a broader trend of using viral social media moments to humanize political leadership during major national celebrations [3], [4].
“Merlín, a two-year-old duck dressed in Mexican national team colors, becomes an unofficial mascot.”
The invitation of a viral animal to a presidential press conference demonstrates a strategic use of 'soft power' and digital trends to maintain positive public sentiment. By aligning the presidency with a harmless and beloved internet sensation during the World Cup, the administration can project an image of accessibility and cultural relevance.
