The Quebec music-video channel MusiquePlus is relaunching on TikTok with a new generation of video journalists [1].

This pivot represents a strategic effort to modernize a historic media brand by leveraging algorithmic discovery to reach younger audiences. By transitioning from traditional broadcasting to short-form social media, the network aims to reclaim its influence over the music discovery process in Quebec.

The relaunch coincides with the anniversary of the network, which launched 40 years ago [2]. To lead this digital transition, the network has announced six young social media stars who will serve as the new VJs [3]. These individuals will replace the traditional studio format with content tailored for the TikTok environment.

MusiquePlus previously served as a central hub for music and youth culture in Quebec. The move to TikTok allows the brand to adapt to current consumption habits where viewers prefer rapid, vertical video content over scheduled linear programming. This shift reflects a broader trend of legacy media attempting to survive by integrating into platforms where their target demographics already spend their time.

The selection of social media stars as the new faces of the channel suggests a move away from traditional broadcasting training in favor of established digital influence. The network intends to use these personalities to bridge the gap between the brand's legacy and the current digital landscape [1].

“MusiquePlus is relaunching on TikTok with a new generation of VJs”

The relaunch of MusiquePlus on TikTok signals a transition from a curated broadcast model to an algorithmic distribution model. By hiring established social media influencers rather than traditional presenters, the network is acknowledging that digital native authority now outweighs traditional media credentials in capturing the attention of youth audiences.