Fashion designer Gaurav Gupta created sculptural couture pieces for Lady Gaga and Doechii in their music video "Runway".
The collaboration places Indian couture on a global stage by merging contemporary pop culture with traditional spiritual influences. By dressing two international stars in high-fashion pieces, Gupta aims to demonstrate the reach of Indian design beyond regional borders.
The wardrobe for the production includes corseted bodysuits and other sculptural elements. These pieces feature 3,000 crystals [1], contributing to the visual scale of the music video's aesthetic.
Gupta said the project was "a big moment" [2]. He intends to use these high-profile collaborations to showcase the power of Indian mythology and spiritual philosophy within the fashion industry [3].
The designer's approach focuses on bringing a specific cultural narrative to an international audience. By utilizing mythology-inspired shapes and textures, the garments serve as a bridge between ancient Indian philosophy and modern global entertainment.
“A big moment”
This collaboration signals a shift in how luxury fashion from the Global South is integrated into Western pop media. Rather than appearing as mere costume, the use of couture rooted in Indian spiritual philosophy suggests an increasing demand for cultural authenticity and narrative depth in global celebrity branding.
